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Salesforce Experience Cloud

Salesforce Experience Cloud
Formerly Salesforce Community Cloud

Overview

What is Salesforce Experience Cloud?

Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information…

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Product Demos

Salesforce Experience Cloud - Dreamforce To You 2020 - Banking Demo

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Demo: Construction Customer Portal on Salesforce Experience Cloud

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Salesforce Experience Cloud - Login & Registration

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Product Details

What is Salesforce Experience Cloud?

Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and tasks.


The updated Salesforce Marketing Cloud Engagement allows users to reflect their brands and extend digital experiences across customer touchpoints, as well as create environments that are an interactive extension of a brand.

Salesforce Experience Cloud Video

Experience Cloud Demo | Salesforce

Salesforce Experience Cloud Integrations

Salesforce Experience Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(391)

Attribute Ratings

Reviews

(1-19 of 19)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've used Experience Cloud in several workspaces for mainly the same reasons - it allows us to give customers more power over their own day-to-day operations in a convenient and easy way. We can control security easily with permission sets and sharing groups. This allows us to set visibility so that only an agent or someone in their specific agency can see the customers they manage, and we can tailor the reporting by making things visible only to certain audiences on the website. (If you are a direct agent you might see a report versus just someone who supports your business but doesn't sell directly). We can provide them resources to learn and grow on their own by customizing the knowledge articles on our site, and at certain times of year we can make announcements really prominent on the home page. We can lessen the workload on our customer service teams by incorporating a chatbot that can answer basic questions, and can update our knowledge base constantly so that when someone searches, it pops up relevant resources so they can hopefully figure it out before having to enter in a case for our customer service reps.
  • Security settings
  • Flexible ways to let customers reach customer service teams
  • Easy to set up custom actions related to company's internal processes
  • More options for layouts
  • Easier ways to customize the look of it
  • More documentation on best practices
Well suited for companies that have partners or end users that like to self-service. Easy to publish content and knowledge articles for them to learn if they are new, and to post announcements and important updates on the homepage so they don't miss anything. It's hard to customize it to look like your main website unless you have resources that can write code. The templates have some flexibility in how you can lay things out, but you're really limited unless you go beyond the out of the box templates or have people on the team that can put together custom components for you.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We just implemented [Salesforce Experience Cloud (formerly Salesforce Community Cloud)] this year, and we are currently planning to initially use it as a customer portal where customers can log in to check status of their cases, search their company's cases, and link out to our already-existing help and community sites. Eventually, we plan to migrate our help center and community information into our experience as well. This is primarily used by our customer success team with input from marketing.
  • Pre-built templates are sleek, customizable, and easy to navigate as an end-user
  • The level of customizability allows you to create a truly branded experience for customers
  • The ability to collect data around usage is powerful
  • The documentation for implementing Experience Cloud can be a bit confusing as their rebranding hasn't made it's way into all articles, resulting in different terminology being used to refer to the same thing
  • Some things are not as intuitive regarding their customizability, so there's a bit of a learning curve (i.e. Lightning apps can't be used to customize layouts in Experience Cloud)
[Salesforce Experience Cloud (formerly Salesforce Community Cloud)] seems to be very well suited for what we want to use it for, which is to allow customers to have access to their ongoing and already-resolved cases, which will save our customer success team time and allow for transparency. It also seems well-suited for fine-tuning knowledge libraries, as it allows you to track the knowledge articles that are most impactful (and conversely, those that are less impactful) as you are able to track the path that customers use to self-serve ahead of submitting a ticket. I haven't run into any scenarios yet where we wanted to use Experience Cloud as a solution but discovered that it wasn't a fit.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My organization is currently using Salesforce Experience Cloud (formerly Salesforce Community Cloud) to connect both our internal users and external users to our Salesforce environment. We use it for providing up to the minute updates, internal/external communication, quotations, review incoming inventory, place parts orders, place large orders, review and submitting warranty claims, viewing customers, and analytics.

The experience allows us to keep everything in one place, easy for new and old users.
  • Allow for lots of information in one place.
  • Create separate experiences for different users (or user groups).
  • Allow for multiple ways to communicate.
  • N/A
Some specific situations in which Salesforce Experience Cloud (formerly Salesforce Community Cloud) is well-suited are: when a large organization needs to share specific information over several user groups, organizations that operate with smaller divisions who have different user profiles, organizations that want to make information more used and graphically friendly, organizations that utilize Salesforce for their complete operations, and want to limit the information certain users are able to see.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Salesforce [Experience Cloud (formerly Salesforce Community Cloud)] to track student data, communication, and movement through the enrollment funnel. It is used by various departments across the organization.
It helps us to know which departments have been in touch with which prospective students. We're also able to manage an information funnel from inquiry through matriculation.
  • Holds large amounts of data
  • Simultaneous use/access across the company
  • User-friendly
  • Doesn't automatically recognize duplicate records
[Salesforce Experience Cloud (formerly Salesforce Community Cloud) is] useful in tracking communication with qualified leads.
February 12, 2020

The Easy Part of My Day

Score 6 out of 10
Vetted Review
Verified User
Incentivized
It is being used within a specific department. It allows us to streamline our sales process, and a basis of record on accounts, prospects, clients, deals closed and as well as historical metrics. I like it because of how intuitive and easy it can be to wrap my head around.
  • Easy to use.
  • Aesthetically pleasing.
  • It's slow.
  • Takes a lot of manual effort.
I don't know all the best use cases but its best suited for Salesforce to keep up-to-date records within one system. It also is a great platform to understand your progression throughout your day, week and quarter. I'm able to forecast more accurately than most other platforms,
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to track customer interactions that we have as well as communicate with cross functional departments in order to support our customers. We also use it to sign people up for offers, remove offers, credit fees. Other departments use it for different things, but I’m only familiar with what customer service does.
  • Log interactions.
  • Send emails.
  • Functionality with Pega.
  • Don’t have so many different variations.
Salesforce is well-suited for customer service agents, and other departments within an organization that interact with customer service. It’s easier to provide details to another department about an issue that a customer may be having, in order for a different department to support it if needed. It’s not as useful if not all departments are on the same version of Salesforce.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The entire organization was using SalesForce Community Cloud but my experience was focused around the customer success department. Streamlined everything into one spot for our team to log our information and keep up with what was happening with our customers and partner ecosystem.
  • Streamlined all information into one spot.
  • Allowed our team to keep up with what was going on with our customers and partner ecosystems.
  • Definitely experienced some bugs saving information.
  • Lag time when loading between pages was rare, but did happen on several occasions.
Perfect for the partner network our company was building out at the time. It definitely helped us figure out how to best manage those relationships.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Community Cloud is being used by by our entire organization as well as our external users. This is where we maintain our knowledge base (FAQ) and our user support case management. Customer Support maintains the case management system. Marketing and Support manage the FAQ knowledge base. My team references the Community Cloud system to look up technical questions as well as cases opened by customers. Customers reference the Community Cloud system to look up technical questions as well. Customers also use the cases to manage their issues.
  • Honestly I don't think the way we have Community Cloud set up it is very good at anything... looking up cases is a challenge.
  • Responding to cases is a challenge - too many fields repeated in different fonts all over the place.
  • The knowledge base UI looks like it is from the 1990s.
  • Ditto from previous screen - UX is terrible.
  • Knowledge base search is very poor.
  • No metrics available within knowledge base search.
I think the idea is great to put our Salesforce sales data in the same systems as our use case as with our knowledge base. The execution is not good. Maybe it is our implementation. I fear it is not though. I think it will end up being the solution.
Aubrey Miles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Salesforce is used by almost every department at my company including Sales, Customer Service, Billing, Accounts Receivable, and Provisioning. It really helps us to keep all notes and documents related to a customer in a common place where all departments can have access. It is also helpful for showing how specific billing accounts are related to each other with the hierarchy feature.
  • The hierarchy feature is great for showing related accounts & sub-accounts. This makes it easy to address all issues under a common grouping of accounts when speaking to a customer.
  • The chatter feature is extremely useful for alerting coworkers that their attention is needed on a specific case or work order. This sends an email to the person which includes your note to them.
  • The search feature in Salesforce is great. You can search by work order number, customer number, customer name, contact name, among many other things. It is very easy to find what you are looking for.
  • Certain packages offered by Salesforce Community Cloud have an odd "shared success" payment model that may not be suitable for all companies.
  • A large number of features available may be overwhelming for new users.
Salesforce Community Cloud is best suited for business-to-business sales. SFCC makes it very easy to keep all contacts, quotes, contracts, etc. organized for prospects and customers. Everything is easily viewed in history & can be accessed across multiple departments. The hierarchy tool allows you to see how accounts and sub-accounts are related. SFCC may be less useful for companies that do not deal with customers that have multiple account levels.
Taylor Martz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's being used by the entire company and operating as a shared intranet space for employees to connect and see updates from the company and other employees in various departments around the organization. Employees automatically have it set as their home page and see it first thing when they open a new tab in their internet browser, prompting them to check out what's new.
  • Shows real-time updates.
  • It allows for separate governance plans.
  • It can be used widely across an organization, simply.
  • Easy to use interface.
  • The document hierarchy and storage was difficult to navigate at times.
  • Accessing the community dashboard was tough as it is hidden in the back-end.
  • Out of the box layout, not as much customization as we would have liked.
It worked well for our company intranet but is not the best solution available. It was great for a homepage and real-time updates. The governance setup was nice. It was not great for a lot of admins - was easy to get confused if you have not been properly trained. It was a little boxy so it's not great for customization (unless our SF Admin team was just not adept at coding).
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our team uses The Community cloud to facilitate a customer portal to allow users for self-service access. We've built in integrations and components that make this more user-friendly and allows the users to have access to a lot of their information around the clock to have proper planning and increase productivity.
  • Lightning is a robust and forward development platform.
  • Access to Salesforce and objects are simple and quick.
  • The speed to developing and deploying are very streamlined.
  • The development stack requires a decent amount of experience.
  • The guide rails for system limits would be a little better if shared with development.
  • Known issues are not shared as often, unless a problem is presented.
If you need to spin up a site for collaboration or information for your current Salesforce user base, then communities is the best option, as it allows easy access. It also allows quick spin up of components and development of new functionality that may not be out of the box with regular updates.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce App Cloud is being used predominantly within Marketing and Sales. It is our single source of truth for all prospect engagements and customer management. As a sales rep, I rely on Salesforce daily to keep track of tasks relating to my accounts and to measure/improve my performance week to week.
  • Visualizes the performance of a team
  • Tracks all customer/prospect engagements
  • Enables easy communication between departments on the statuses of clients
  • Reporting functionality has quite a learning curve to set up
  • Sometimes SO many features that I'm overwhelmed and miss out on relevant ones
  • Can be a burden to update at times
In any instance where you're selling into large accounts where several stakeholders exist, Salesforce App Cloud is well suited. Any kind of enterprise business would benefit. If it's a very transactional business or small brick & mortar store where ongoing relationships aren't nearly as critical, it wouldn't be as relevant. You could likely get by with a lighter weight CRM.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to allow members to communicate with each other regarding upcoming events, current topics and develop future ideas. It allows our large user base the ability to interact with each other and increases their engagement and gives them more incentive to repeatedly visit our website and live the brand. We also use it internally to manage issues and maintain customer satisfaction within the call center and other departments. It facilitates issue management and communication across different teams in the organization.
  • It has a lot of features baked in that are ready to go out of the box which should satisfy most use cases.
  • It can be relatively easily customized to meet the individual needs of a company without giving too much ability to poorly build it.
  • Integrates well with the rest of an existing Salesforce org if you have one.
  • Users will already be familiar with the UI if they're using Salesforce for other reasons.
  • You need to build Visualforce pages for any functionality beyond the very standard stuff.
  • It doesn't have any "forum" style capability out of the box which is what we were looking to create.
  • Depending on how you want to use it, it could require a lot of extra user licenses which can cost money.
  • The cost of running community cloud when you consider where you want to grow the community could quickly grow.
I think for most business Community Cloud serves a great purpose. You can use it for clients on an external-facing level for them to interact with each other and your business. It can also be used internally for employees to communicate with each other about records in Salesforce which really promotes living in the system and a real ecosystem feel rather than hopping around to chat or email. It is a great system of record too since those conversations are captured.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our Sales Department uses Salesforce to keep track of our customer interactions. It's great to see what the other team members are accomplishing and track metrics that matter to our sales team.

It works on mobile platforms, making it easier to get things done when away from my desk as well as collaborate with colleagues on the go.
  • Easy platform to navigate
  • Real time tracking of events makes it nice to compare tasks with the team
  • Integrates with Outlook and ToutApp
  • Convenient to view on any mobile device, making it easier to engage outside of the office
  • Nothing I can think of
Great for an internal social network across our sales team, keeps us up to date on what others on the team are doing and tracking activities, which we measure for bonus purposes. Also helps to measure metrics and even pull reports based on product history, predictive analytics etc.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use it for a department only. This department runs a state-wide resources and referral program. We use Salesforce Community Cloud to list health information/resources. Users can search for resources based on their needs. They can also read articles we post to educate themselves. They can also contact us from the community cloud and it connects to the service cloud to become a case our staff to respond to.
  • Powerful search bar
  • Easy to use pre-built theme/design.
  • Easy to set up data fields
  • Display design is very limited unless you have someone who knows how to code.
  • Pre-built data fields' labels cannot be changed. Such as "shipping address" cannot be changed to "physical address".
  • Search bar cannot return data from data field that's not text field.
If your data is pretty straightforward Community Cloud can definitely do the work beautifully. However, if you have a group of similar data in different structures - say you have "autism" topic in screening, treatment, support group and in articles as well and when you search "autism", users will have to manually filter through a bunch of results returned in all different categories to figure out what they are looking for.
Tony Messier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Community Cloud was used as a self service portal for customers to review and update their information, view documents and statements that were available to them, communicate with staff via Chatter, and submit cases. It was the main customer facing site between the company and the customer.
  • There is a clear advantage for companies that are already using Salesforce internally. It’s just an extension of your current functionality and data, and very little training is needed for internal users to manage.
  • Templates make it easy to set up, yet still customize to your company brand.
  • Availability of other Salesforce features lets you keep everything on one platform.
  • It can get expensive pretty quickly.
Salesforce Community Cloud is the solution if you want to communicate and share data with your customers, partners, or employees. It’s an extremely customizable platform that can be tailored to any scenario.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Community cloud is being used by the entire organisation in order to keep everything up-to-date. We make sure everyone is able to have insight in the data that gets passed on between the marketing department and the sales department. This tackles the problem of miscommunication and lack of information in meetings.
  • Allows feedback and records of competitive information
  • Keeps our employees current in industry trends
  • Quite the learning curve. We had to provide employees with courses to make sure they understood what we were trying to do and the importance of the project.
Salesforce Community cloud is well suited for mid to large companies that tend to lack the thrust to move forward due to the lack of communication. It can be a really helpful tool for these companies in order to provide data and information about industry trends to all departments and expertises.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Community Cloud is currently being used by our service team members. We are building our information knowledge base within the Salesforce Community Cloud to offer our service teams with immediate access to common answers.
  • Salesforce Community Cloud is very easy to navigate and find information quickly.
  • Salesforce Community Cloud offers a nice UI that is easy to set up and customize.
  • Salesforce Community Cloud offers integration within the Service Cloud so agents can access information easily.
  • Salesforce Community Cloud has met all of our needs and use cases, so far.
Salesforce Community Cloud is well suited for use within any organization where general information needs to be stored and easily accessed across many users. It may not be as well suited for organizations that do more customized support that is unique and needs to be handled by a specialist on a case-by-case basis.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Currently developing as a client facing portal, where clients can submit cases, interact with others, source knowledge articles, etc. It has not yet been released, we are continuing to work through getting it set up exactly how we want.
  • The set up for basic functionality is easy.
  • Provides a space for collaboration among all users.
  • Different access levels among users.
  • More specific customization would be nice. Specifically, not having to chose one specific template. In some cases, we wish we could chose 2 at once!
  • Ways of displaying/categorizing the knowledge base for users could be improved.
  • Displaying/hiding specific data could be more straightforward for managers/admins.
It's a great space for clients/customers to access articles and participate in feedback/community setting with a group. As long as you have someone who is well versed in setting up and maintaining the community then I really can't think of a situation where it wouldn't be beneficial in some aspect.
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